We think that dimension you may expect is crucial for manufacturers hoping to comprehend the effects of their marketing. But as the customer journey has gotten more complicated, measurement has become increasingly challenging. And while Google tries to build solutions, some marketers choose to rely on dimension alternatives.

That’s why we’re announcing Google Measurement Partners, a program that brings together new and present partnerships to offer brands an assortment of alternatives to quantify their advertising media.

The app is launching with 20+ verified partners across seven specializations: viewability, reach, manufacturer safety, manufacturer lift, revenue lift, app attribution, and marketing mix modeling. Partners provide various solutions which operate across Google advertising goods, including Google advertising Platform (like Screen & Video 360 and Lookup Ads 360), Google Advertising, YouTube, and more. Partner apps like App Attribution and Marketing Mix Modeling are included in Google Measurement Partners.

Our launch partners are recognized leaders in their focus areas and supply solutions broadly used by the industry. They meet rigorous standards and use methods to quantify KPIs that issue for marketers. And we also work to ensure customer privacy is respected by the solutions.

Together with transparency and trust during its foundation, Measurement Partners continues our dedication to providing both choice and quality when it comes to measuring performance and assisting entrepreneurs better understand their customers. We’ll continue working to set accepted criteria and advanced measurement solutions which help improve the bar to the industry.